Wednesday, August 15, 2007

Vera Wang seems like such a nice woman

But her new line is scaring all hell out of Kohl's employees -- who apparently worry that the incessant steaming might cut into the time they've scheduled for dialectical exchanges with Paul McEnany. Priorities!

Even Kohl's seems skittish: "With the massive launch of the Vera Wang designed 'Simply Vera' collection, you would expect that Kohl's would be backing up their bet on Vera with a media onslaught. But that's not the case....When Target...or H&M launches a new guest designer line, they court press attention. Here is a department store shunning coverage of the clothing AND refusing to talk about the financials."

So is Kohl's afraid of alienating budget shoppers? Or could it be part of the deal with the designer -- who, after all, still has a high-end line to sell?

[via Racked]

NEXT DAY UPDATE: Or maybe it's because the label's parent company is being acquired.

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