Maybe we're just not that into designers: "elite style-setters are having to watch their creations land in the discount bin. Just a few months ago, Target rolled out its biggest-ever home-furnishings line, with 500 items designed by New York decorator Thomas O’Brien. But the brand, which includes items as varied as pleated curtains and a $500 sliding door chest, is already struggling."
Two things though. Designer lines are the only idea anyone has for stores like Target and Linens N Things to crack the furniture market. And the partnerships might, on some level, be working: "Sales of furniture at U.S. stores that don’t specialize in furniture rose 4 percent last year...and 8 percent in 2004."
No wonder traditional furniture stores are looking for methods that are even more creative. God knows their own designer effort had mixed results. "Even former fashion designer Todd Oldham, who lent his hip moniker to La-Z-Boy chairs, hasn’t been able to bolster sales in some areas." Really? Oldham's failing? I'm stunned.