Friday, April 14, 2006

Your homogenous zones

Without the distraction of the markets, investment scandals and all the other "important" news, we finally get commentary we can actually understand:

"So when we're not clear on where a company stands PR-wise, we go to one the more fashionable 'burbs of NYC and find ourselves a hipster...and ask them what they think about a particular company. Hipsters make for an interesting litmus test because they pride themselves on non-conformity but have fairly homogenous tastes and value systems. We can't decide if media perception is reflective of their value systems or they're simply reflecting mainstream media perceptions, but the correlation seems to be very high."

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