Instead of creating genuine buzz among teens and twentysomethings, The Gap's watchmechange viral seems primarily to garner the the attention of business writers. Still, it's worth reading about if only for a very thorough listing of Gap's patently bad decision-making over the past few years and the news that stores will now have "a lounge area to encourage lingering and mingling." Lingering at The Gap? Sure. Because it's just so very, very hard for twenty-five year olds to find places to gather these days.
No wonder that buy-out talk was just a rumor.