Friday, August 26, 2005

Maybe they're just not into you: an advice book for publishers and advertisers

The desperate quest for men continues. Sports Illustrated still thinks they can make it on TV, this time partnering with OLN to take on ESPN. Have you seen ESPN lately? Might be easy. And Lord knows, SI needs to turn a profit if only to reinstate staff expense accounts.

Then there's Playboy. Is it worth exploring why Playboy has to launch an online magazine to re-capture ad dollars, or is it only an opportunity to make predictable jokes and talk porn?

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