Jane Pratt may be going to Sirius Radio, meaning Jane magazine is losing an editor -- and perhaps its advertisers: "Fashion advertisers such as Donna Karan and Marc Jacobs are already said to be getting skittish...and that can't be good news for a magazine that has been flat this year."
But are advertisers nervous because of Pratt's absence or because the demo of the publication is surprisingly underage? "The mag this year had to forego liquor and tobacco ads because it was found that a large segment of its audience falls below the legal age for consuming the products." I don't think this is the audience Fairchild was hoping for. Nothing kills cache faster than a Clearasil ad.