Thursday, August 11, 2005

"Happiness in a bottle"

That's how I've always referred to Bombay Sapphire Gin but now Coca-Cola has gone and co-opted it. "Agencies preparing to pitch ideas for Coke Classic's global campaign are working off the brief 'Happiness in a bottle,' sources said. The winning approach will supplant the current 'Real' platform." I'm genuinely eager to see where they go with this.

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