Occasionally I will use agency time to conduct personal business.
Thursday, August 11, 2005
"Happiness in a bottle"
That's how I've always referred to Bombay Sapphire Gin but now Coca-Cola has gone and co-opted it. "Agencies preparing to pitch ideas for Coke Classic's global campaign are working off the brief 'Happiness in a bottle,' sources said. The winning approach will supplant the current 'Real' platform." I'm genuinely eager to see where they go with this.