Thursday, August 04, 2005

Share your thoughts, as long as they're our thoughts too

You know you can't curse like a sailor but did you realize you can't be, well, honest? At least if the online retailer is editing customer reviews. "While more sites recognize the potential for product reviews to build customer trust and loyalty, many are fearful that negative reviews might annoy manufacturers or hurt sales." That kind of thinking is almost quaint, isn't it? A true vestige of a past era. But the smart ones are learning: "Manufacturers also see product reviews as a tool to gain direct customer feedback, instead of using focus groups."

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