They seem to have a thing for sports beloved by French-speaking people

The NHL -- a sport always played indoors -- may be coming to the Outdoor Life Network, the channel best known for bringing us the Tour de France. Lynne Kiesling theorizes that "hockey plus cycling offers a portfolio that gives each fan sufficient coverage during their respective seasons that they are willing to keep the subscription even during the off-season." I see. A tag team approach to maintaining audience numbers. It's just nutty enough to work!