Friday, August 19, 2005

Your theories, while interesting, didn't test well

American Copywriter, with the help of Malcolm Gladwell, gamely tries to kill the focus group. A commenter at AdPulp gamely tries to prop it up again. I don't know what to think so later this evening I'll be calling consumers at their home -- probably right around dinnertime -- to get their thoughts.

And if that doesn't work, tomorrow: mall intercepts!

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