Margaret Webb Pressler might be my new hero. Her article about the new menu at Ruby Tuesday delivers up so many wonderful real-world findings, it's hard to single out any one highlight.
There's this of course: "while customers say they want more nutritious choices, they rarely order them. As a result, fast food and casual dining chains — which together account for three out of four U.S. restaurant visits — are slowly going back to what they do best...high-calorie, high-fat fare." There's no shock in learning people won't admit to their bad habits. No, the real news is that someone out there is apparently getting my allotment of upscale restaurant visits. Oh, and that people can view something as simple as eating at Chili's as a reward.
Or this: "'in 1972...the No. 1 item people ordered when they went out was a hamburger and french fries....Today, the No. 1 items people order when they go out are a hamburger, french fries and chicken tenders.'" Progress?
And this: "at Wendy's, the Homestyle Chicken Strips Salad, eaten with one pack of ranch dressing, packs 670 calories and 45 grams of fat — more than any hamburger or sandwich on the menu." Better get a Diet Coke with that. Then ponder why it might take a stunt to sell Chicken Fries.