Bravo will do its whoring artfully or not at all

Not just anyone can get in on Project Runway product placement: "A fourth brand had also been in negotiations to hit 'Runway,' said to be Unilever's All Small and Mighty detergent. But the deal fell through at the last minute, according to an executive at Bravo. The reason: Producers couldn't figure out a creative way to integrate the product without it standing out too much and looking like a commercial."