Does this sound excessively rosy to you: "Sports content offers wireless providers and media outlets an opportunity to reach some of the most desirable subscribers in any market, as well as a chance to grow the overall number of wireless users, industry experts said Monday. Sports are one of the most potent ways to reach young men in both the 18-to-34 and the 18-to-49 demographic, groups that are coveted by advertisers."
Yeah. It seemed like a wild over-simplification to me too. Especially when the current execution and anecdotal evidence haven't been so hot.
You're with me, desperate advertiser!