Friday, June 30, 2006

Damn you Flomax!

I'll argue all day long that prescription drugs should be able to advertise to consumers but I swear on all that's holy: hearing the term "weak stream" almost makes me re-think the whole thing.

4 comments:

Jeremy Fuksa: Creative Generalist said...

I was more taken aback by the first time I heard them say "reduced semen."

Irene Done said...

Yeah, there's that.

Would you say that this is a case where the symptoms are actually preferable to the side effects?

Make the logo bigger said...

My favorite was one for a sleep aid/anti-depressant/misc. recently. It wasn't the copy as much as the juxtaposition of copy and imagery.

Visual: Lady on outdoor swing, smiling.

VO: May cause thoughts of suicide.

You can't coach that.

Irene Done said...

Also: let us not forget to applaud the hard-working, dedicated lawyer who insisted on including that line. It's that kind of professional commitment that keeps this country great. Or just busy.