Thursday, April 17, 2008

"Clever" for the category maybe

Kenneth Cole steps down as CEO of his own company but that doesn't mean those ads will change: "In hiring Granoff, Cole has shown a willingness to pull back from day-to-day decision making to focus on the creative and strategic vision of the company, including his hallmark of clever advertising."


Make the logo bigger said...

I think this is just a new Coke formula move.


Irene Done said...

Ha! That's the second new Coke reference I've read this week. Failure springs eternal!