Wednesday, April 02, 2008

"New. Next. Now. Fashion."

That's the headline on a hang tag from Target's Go International line. Sorta has a "Lather. Rinse. Repeat." feel to it, doesn't it? Here's the rest of the copy:

"We've scouted and scoured to bring you the hottest, must-have items of the moment. But like all good things, what's in flies out."

And this is how I first read it: "This seems like a must-have at the moment but the moment will pass--it will fly out!--and in 3 months, this will be a Salvation Army donation." As negative as that might seem, it really doesn't hurt Target, does it? Cheap, fun, disposable is what they are. That could have been the headline. Would anyone care?

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