Sunday, April 06, 2008

NASCAR's here and I've had a beer buzz since Thursday

NASCAR promotions are fun. C'mon. How could you not want to put your face on a car? "Ron Bernheim shouldn't be surprised if he gets recognized on the street after this weekend. There's a picture of the NASCAR fan's face on the hood of Kasey Kahne's No. 9 Hellmann's car....The financial planner won Hellmann's 'Your Face in the Race' contest by filling out a form online." Sure, it's not the instant, no-strings-attached payoff of free curly fries for all Americans. Still it's kinda hilarious. Isn't it? Although Hellmann's was probably hoping the winner would be a woman, preferably a mom.

And: "next month, a fan will get to pop the question on the back of Carl Edwards' No. 99 Office Depot Ford Fusion....It's part of a promotion with the office supply retailer and romance publisher Harlequin Enterprises Ltd." I'm not sure how office supplies and romance novels are related but I think I'll take Harlequin's word for it that this is "a Harlequin NASCAR fan fairytale come true." It's also funny!

2 comments:

Make the logo bigger said...

I’d pay extra if they had a rig on the trunk so they could propose live while pulling 2Gs heading into turn 3.

Irene Done said...

Now see? That's just brilliant. Of course, there'd be an on-board camera to catch all the excitement.