Tuesday, April 01, 2008

Man's best friend, without man

Love the Honda Element dog.

It's interesting that while the tag is "Man's best friend's best friend," no human is ever shown. I mean, I know that's due in large part to the look of the Element campaign but that spot doesn't work unless the dog's characterization is accurate and endearing. It's both and I think dog people really respond to it.

In a way, it reminds me of the Pedigree campaign. Seems like those We're For Dogs spots have been running forever but back when everything seemed new and fresh, I described it as "Celebrating the human-dog bond with spots that never show a human-dog embrace." Because there are campaigns that do that and they kinda leave me cold. And I love doggies!

No comments: