Thursday, April 17, 2008

"Approaching Six Flags is like building Disney, backward"

The newer new plan for success at Six Flags. It involves story-telling. And properties in Dubai and China.

I'm thinking the story-telling won't involve any Confederacy talk, war with Mexico or any other story that explains what the Six Flags stand for, in which case: maybe they should consider a name change? Walt Disney is the thread that ties all Disney park stories together. How's it gonna work for Six Flags stories?

But oh hey look: first-quarter attendance is up probably because of the early Easter and probably because high gas prices keep people close to home. What luck! Let's celebrate! Grab a beer and let's get in line for the new Tony Hawk roller coaster which--obviously--is part of the new strategy "to 'build the characters, build the story around it, build the emotion, the drama ... as opposed to just putting rides up on cement.'"

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