My midlife crisis began a few months ago when I first realized I needed reading glasses. OK, I know everyone wears them but for me, at this point, this was just too, too humiliating.
Target made all these different reading glasses and put 'em in their dollar bin. I bought 10. Plus a pair of bifocal sunglasses. And I did this not because readers are so easy to lose but because I think these glasses are awesome. And cheap. And therefore fun.
It normally doesn't work like that, right? I mean, you're only supposed to covet things when they're rare or expensive. But I went to 3 different Target stores just to be sure I had all the ones I wanted. And now I'm like, check it out, I'm wearing glasses. They're kitschy so I might be wearing them ironically. Or. I might not. It's very liberating.
How does Target do that? Is it like a super-hero power that could be used for good or for bad? Should we be frightened?