McDonalds is about to introduce premium coffee. The goal is not to compete with Starbucks: "McDonald's will likely take on 7-Eleven, says Ted Lingle, executive director of the Specialty Coffee Association of America. It will boost breakfast sales, too, he says." And the target consumer is young mothers.
This is genius. Yes, 7-Eleven boosted business with their self-serve gourmet coffee. But 7-Eleven cannot offer what the young mother truly appreciates: a drive-thru window that takes credit cards. No-brainer conclusion: there's about to be a zillion Happy Meals sold right along with mom's coffee.