Monday, January 10, 2005

Missed opportunity

Just caught the Neil Cavuto re-broadcast and an interesting point was made: MemoGate has cost CBS News zero advertisers. No one pulled their ads despite the shoddy reporting or sagging ratings. First guest: famed ad guru Jerry Della Femina. Now, Della Femina is a legend -- probably a hoot to talk to when you're at a party in the Hamptons. But today he had a big bag of nothing. He added absolutely zilch to the discussion and that's a shame. A media person from a major agency might not have had the name recognition but could have spit out numbers and insight. It could have been so good.

Oh well. Maybe next time.

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