Wednesday, January 12, 2005

Food porn PR

Instapundit links to this Daniel Drezner tribute to Hardee's Monster Thickburger. After discussing Hardee's in-your-face approach to marketing the 1420-calorie burger, Drezner asks, "Does the blunt salesmanship make you more likely or less likely to go to a Hardee's and order a Monster Thickburger?"

To order, no. To go to a Hardee's, yes. And that's the point. The Monster's like a down-market version of the $10,000 diamond martini offered by the Algonquin -- not many people are actually going to order it, but just having it on the menu generates a lot of fun PR that in itself attracts potential consumers. As proven by the posts in Drezner's comment section.

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