Tuesday, January 25, 2005

Mistakes, I've made a few

A serious business mishap: catalog retailer Eziba.com's chief executive resigned and the company will cease operation for 6 weeks after mailing catalogs to the wrong people -- a list of their least active buyers. How could a mistake like that happen? How do you mail to the wrong database? Weird. The fiasco is pushing ebiza.com out of the catalog business altogether; they’ll be a complete online retailer when they start back up.

A less serious mishap: a GM teaser campaign is spoiled by its own sloppiness as site visitors found the campaign’s mystery slogan contained in the site source code. So instead of a slow, dramatic reveal over weeks, the slogan is now known to all.

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