I continue to be fascinated by the role of research in elections. While the Bush-Cheney campaign was a model of crack consumer research, it seems the exit pool data provided by the National Election Pool was just a crock. Only a few people (Mickey Kaus, Mystery Pollster, statistics majors) have the patience and brains to scan the numbers and figure it all out. Thank goodness some of them have blogs.
UPDATE: There's more in Mystery Pollster's comments section here and in this follow-up post that even touches on the other part of this intrigue -- media stonewalling.