Procter & Gamble owns a small, boutique-y fashion label headed by a designer who's set to expand to acessories and more. Odd, huh? Smalltown-based P&G has actually been part of the fashion scene for some time as the parent of several fragrance brands and via past sponsorships of NY Fashion Week. Now there's this news: "falloff in celebrity heat has gone a long way to weaken the circulations of the bigger, older teen mags - YM folded late last year....Meanwhile, increased competition has come from...fashion-focused Teen Vogue...." Fashion is the new celebrity even for very young girls. Does that mean P&G's far-flung interests are in fact perfectly meshed cogs in one huge synergistic selling-machine? The world of fashion is filled with names that can lend instant cache to supermarket shampoos and cosmetics. Unlike the Vidal Sassoon debacle which was $ettled out of court, P&G seems to have figured out how to do it right. These fashion-focused teens can already turn to Phillip Bloch (Jada Pinkett's stylist! Can you believe it!) for advice at Secret.com. When they're in college, Olivier Theyskens might be IMing them with Pantene-related fashion tips. Or somethin'.
Maybe what they say about P&G is true. Maybe they really are evil geniuses.