Talking back to your TV

Ya mean I can bet on horseraces with my TV remote and nobody told me? More about interactive TV programming here. Warning: the article takes forever to get to the fun facts and loses points for using this detestable cliche: "[new technology] will allow content providers to bake interactivity into programs from the start." Baked in -- at the end of the day, the net-net is that business people use too many cliches which is never a win-win but we can talk more about it offline.