Monday, March 28, 2005

Is this a lie?

Q&A with Seth Godin, whose newest book is titled "All Marketers Are Liars." Interesting point: "The Web is particularly bad at the vernacular of solidity and trust. You can't do with pixels what you can easily do with marble and pillars and arches. On the other hand, when the Web connects one human to another, it's quite powerful." In other words, the Web is performance-based and all about the one-to-one conversation. It seems basic but actually is almost always forgotten when it's time to write the creative brief.

Over at Seth's Blog, he discusses the power of being nice as it relates to lawyers and their obnoxious cease-and-desist letters. It's extremely useful advice for everyone, but I hope that Steve Jobs in particular takes it to heart.

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