TiVo has offered journalists a discount on new purchases. Given that TiVo users are the product's most effective sellers, you can see the logic. And given the hand-wringing, selectively ethics-obsessed nature of journalists, you can see the flaws too. TiVo's real foolishness is in thinking journalists are influencers. Some of the best advocates for TiVo could be law professors -- for serious and not-so-serious reasons.
And no, I'm not trying to provide yet another angle in the "should bloggers be considered journalists?" debate. We all have better things to do. Like read more blogs.