Sunday, March 20, 2005

Subtraction by addition

DFW-based American Airlines comes in for richly deserved ridicule in a new campaign from United Airlines. "These new ads show passengers in contorted positions because of close seating. One has an unhappy man folded into a square over the headline, 'Fly American, and you could kick yourself. Literally.' ...American for several years boasted more legroom, but has begun adding seats to all if its planes." Or more accurately, addings seats and pissing away goodwill.

No comments: