Sunday, March 20, 2005

"We wanted to really revolutionize and change the entire bathroom-cleaning process"

Well, everyone's gotta have a dream, don't they? Procter & Gamble put their big brains together and came up with Mr. Clean MagicReach, a new product whose name sounds vaguely pornish. Unless I'm missing something, it's not so much a revolution as just a tricked-up Swifter.

Be sure to stay tuned to NotBillable as we continue to cover this breaking story.

UPDATE: While reflecting on what a lame post this was, I realized what really bothered me. The NYTimes devoted an entire article to the MagicReach and presented P&G's consumer insight -- that people wear special clothes for housecleaning -- as a revelation. Next: the NYTimes is surprised to learn that people put special thingies on their feet to water-ski.

No comments: