Tuesday, March 22, 2005

A matter of taste

More and more people are choosing wine and cocktails over beer these days, so how can brewers fight back? I mean, other than trying to make a beer-version of "Sideways." Budweiser and InBev think the answer is no-aftertaste beers. And they think it'll appeal to women.

But not to me. In my experience, a beer that has no aftertaste is often a beer that has no taste to begin with.

No comments: