Wednesday, March 16, 2005

Maybe this'll work

With a new campaign, Fort Worth-based Pier 1 has ditched yet another celebrity spokesperson. Presumably Kirstie Alley got too fat and who knows what was wrong with Queer Eye's Thom Filicia. Or maybe Pier 1 just realized celebs have to be carefully chosen to be worth the investment. Instead, that money is now being used on a bigger media buy. As their sales slide, Pier 1 has to make something happen: "'We have really high expectations and really believe it is going to help the turnaround of our business.'" Really?

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