Friday, July 22, 2005
Ad revenue is a good thing
While some are sensitive enough to worry -- and worry -- about her soul, Martha Stewart is set to save at least her business empire. It won't be easy. The magazine that brings in a third of her company's revenue has seen "more than 65% of its ad volume [disappear] between 2002 and 2004." But Martha's a game girl whose fans really, really want to like her. So much so they have asked her to blog. Yesss. Please, please, please, Martha, you must do it. I don't want to go another 24 hours without learning which hired underling deserves to be run over and why.