Friday, July 29, 2005

Do these jeans make me look pathetic?

Does it ever feel like The Gap does a good job of manufacturing PR but can't sell a stitch of clothing? Their new plan: give away a free iTunes download to shoppers who try on jeans. That's a big 99¢ pay day, so hurry in. You don't want to miss out on the freshest, most novel promotion ever. Or at least since Pepsi.

The Gap will then kick off "print and television ads that will feature a cast of musicians including singers Alanis Morissette, Joss Stone, Michelle Williams." It's an idea re-generation bandwagon! So let me plagiarize Ernie Schenck and ask: "maybe instead of beating the celebrity drum to death, any chance you might want to consider an actual concept for once?"


SuzanH said...

Oh, the bad, bad, bad clothes from the Gap. They went south about 1998 and just never recovered.

Irene Done said...

No kidding. They were so golden and now they look a little desperate. Did they get too star-struck? Did they forget about the actual, you know, clothes?