Does it ever feel like The Gap does a good job of manufacturing PR but can't sell a stitch of clothing? Their new plan: give away a free iTunes download to shoppers who try on jeans. That's a big 99¢ pay day, so hurry in. You don't want to miss out on the freshest, most novel promotion ever. Or at least since Pepsi.
The Gap will then kick off "print and television ads that will feature a cast of musicians including singers Alanis Morissette, Joss Stone, Michelle Williams." It's an idea re-generation bandwagon! So let me plagiarize Ernie Schenck and ask: "maybe instead of beating the celebrity drum to death, any chance you might want to consider an actual concept for once?"