Former Y&R senior partner Shona Seifert, sentenced to jail for overbilling a government client, is also required by the judge to write an ethics guidebook for ad agencies. I'll clear a space on the shelf right now. It will make a perfect companion edition to Martha's how-to business book.
A more interesting exercise might have been to require TBWA/Chiat/Day to explain why they hired Seifert as president when she was facing trial.
6 comments:
Well no wonder I can't get a job--I'm not ethically challenged. Quick, think of a great white collar crime I can go on trial for. Is embezzlement too passe? Securities fraud is just overdone right now--I need something snappy.
Incompetence may be the ultimate white collar crime. It looks so easy too. Get yourself named CEO, run the company into the crapper, then get forced out with $44 million in cash plus a $250,000 annual payment. No messy trial, no jail time. We can only hope that Philip Purcell is writing a how-to book about all this.
Me, I'll leave the insider trading angle to the folks at Dreamworks and continue exploring "CEO opportunities."
I think I'll use continue exploring "CEO opportunities" as my line during interviews.
Also, did you read today's Boondocks comic? All about McDonald's as a brand. I'd link, but I'm challenged.
Thanks. That was funny. Lifestyle brand -- bleck! The word "lifestyle" always makes me squirm because 1) I'm immature and 2) it's a word that people outside marketing never use in real conversation.
Thanks for the laugh, amazingly I'd never thought of the Lifestyle condom connection.
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