Monday, July 25, 2005

Does your magazine have a self-esteem problem? Take this short quiz to find out!

Jann Wenner is planning a new magazine, one "aimed at being a one-stop read for busy women. Stories about real-life experiences and high-profile crimes will mix with celebrity coverage, plus lifestyle and fashion features." Ought to be successful. That's the exact same format as primetime cable news.

But some of us find that a one-stop read is still too, too time-consuming. So we turn to new Quick & Easy with "vibrant-colored sidebars and graphics." Which sounds like the exact same format as a web page. There seems to be a lesson here. If you aren't part of the new media, maybe you can do what women's magazines have always advocated and just fake it.

No comments: