We wanted this to be professional. Efficient, adroit, cooperative, not a lot to ask. Alas, consumers refused to sit through our TV commercials so we went to plan B. Which lately means TiVo pop-up ads while you forward, automatically updated movie trailers on your hard drive and full-motion, 15-second ads within your video games. You will watch!
One question though. Will new game ratings and regulations discourage or attract advertisers? Because apparently cop-killing violence is OK but sex is too upsetting.
UPDATE: Ask and AdAge shall answer.