Occasionally I will use agency time to conduct personal business.
Friday, July 22, 2005
The strange appeal of Jared Fogle
From the department of "and the horse you rode in on:" Subway fired their agency Goodby, Silverstein & Partners and, possibly, the marketing director who chose them. But here's the shocker. "Subway executives have said when ads featuring Mr. Fogle stop running, sales dropped as much as 10%." Is that believable? Goodby had tried to jettison Jared but they should have known better. You can't fight a guy whose popularity may be based on an enormous porn collection.