Monday, May 23, 2005

Allstate to big agencies: snap

The NYTimes profiles Allstate's Chief Marketing Officer and it really is worth reading. Maybe for this quote alone: "Now you spend less and less time with your general agency and a whole lot more time with other folks, like your interactive agency, your direct marketing agency, your public relations agency, your sponsorship agency."

Coincidentally -- or not -- Omnicom announces re-alignment plans. Something about strategic alliances, customer-centric models, blah, blah, blah.

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