That is so in the past. Now
PSFK links to
this AP interview with trendier-than-thou Marc Ecko who says, "In order for a brand to exist and survive and be relevant you must exist in multiple space....Music, movies, video games, cellphones, clothing....Apple is the brand of the future....If Apple opened a hotel today I would stay in an Apple hotel. Their products are instantly gratifying, they empower people and they do it through design."
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