Monday, May 23, 2005

Have it your way

USAToday puts Burger King commercials through their Ad Track poll and claims to get mixed results. But wait. If you make it all the way to the end of the article, USAToday finally admits the spots do quite well with the audience they're intended for: "young people, particularly guys, are prime consumers of fast food. Overall, men like the spots more than women do: 17% vs. 11%. And the ads score highest in likability and effectiveness with 18- to 24-year-olds." Maybe that's why sales have climbed every month for the last 16 months.

And maybe that's why Burger King's agency was just signed by Fox to develop programming. Some may wring their hands about it, but if a TV show is as entertaining as this or this, who cares who creates it? And really, isn't that the lesson of new media in general -- no one cares about the source so long as the news/advertising/visuals/programming/music is compelling?

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