Maybe they regret firing Sarah Jessica Parker for turning 40. Maybe they're jealous that JCPenney's profits surged after introducing fashions for suburban moms. No telling. But The Gap suddenly has plans for women who do not look or live like bulimic 14-year-olds. They gotta do somethin' because The Gap and its other stores, Old Navy and Banana Republic, are not having a good year.
So: "At Old Navy, designers are paying closer attention to customer feedback, offering bikinis with two-way stretch fabric and relatively conservative 'tankini' cuts....The 12-year-old brand will also try to strike a better balance between appealing to fashion-conscious young adults and value-oriented families with more diverse needs, including plus and maternity sizes." And this: "The company...announced last month it would launch a new retail concept called 'Forth & Towne.' Stores will open in the fall and focus on women over age 35, whose spending power accounts for about 39 percent of women's total apparel expenditures." I just hope that's not "Forth" as in "Fourth Decade of Your Life."