Kinda. The retailer's first-quarter profits were off 76%. But don't worry. They have a plan to fix things: "While pants sales were strong, the company must offer better shirts, said Express President Paul Raffin, who took over in February. 'We got fashion wrong, we drifted older, we drifted more expensive, and in fact alienated a large percent of our total customers,' he said."
Listen. Hear that? It's the sound of hundreds, nay thousands, of fashion merchandising graduates being lashed in a small central Ohio warehouse.
Must (whoosh-snap!) offer better (whoosh-snap!) shirts. Must stop (whoosh-snap!) trying to be Banana Republic (whoosh-suh-nap!).
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