Another person finds that the NYTimes sometimes gets it all wrong. Lucky for us, Seth Godin responds to snideness with an invaluable list of things good marketers should know. Example: "If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment."
As long as there is junk mail, bland products, and clueless salespeople, there is a need for Seth Godin to write books. If the NYTimes were right and Godin's only reinforcing what we all know, then there's a lot of marketers with some 'splaining to do.