Do not be afraid

Thanks to one of their readers, Adrants thinks they've sniffed out a fake Panera's fan blog. You know, I'm just not all that worked up about this. If the Panera blog is a boring and hard-salesy piece of advertising, no one will read it and it will die a slow, unnotable death. Or worse: it will become a case-study of clumsy execution. And if it's really someone's blog, it might evolve into something charming and authentic like this guy's. Either way, I think we're all safe.