Wednesday, May 25, 2005

Medical question

You know, you can't drive five miles anywhere in Dallas without passing a doctor's office that calls itself a Sports Medicine Clinic. Or Sports Medicine Center. Or Center for Sports Medicine. Is this some kinda medical marketing schtick? If it's called "Sports Medicine," are aging but vain baby boomers more amenable to knee-replacement surgery? I think they are! After all, at a Sports Medicine Center, what used to be a sign of old age can be conveniently termed a sports injury and flatteringly blamed on a lifetime of self-challenge and discipline. And wah-lah, you've sold an expensive procedure.

Is "flatteringly" a word?


Chris Gloede said...
This comment has been removed by a blog administrator.
Chris Gloede said...

Irene, Congratulations!

You were nominated for the best marketing blog at

Great job!
Chris Gloede

SuzanH said...

flatter·ing·ly adv. (So yes.)

I hate those sports medicine places, too.

And congratulations!

June Holaday said...

Sorry about this post Irene, I couldn't find an email address for you anywhere on your site.

Your Blog Nominated for MarketingSherpa Award

Thought you'd like to know your blog NotBillable was nominated
MarketingSherpa's 2nd Annual Reader's Choice Blog Awards, and the voting starts today

Yes, you can post the link to your blog and ask your own fans to vote
for you, but please no ballot stuffing (not that someone as reputable as
you would ever stoop to such a thing.)

Voting ends Wednesday June 8th, and then we'll announce the winners.
Prizes this year include a "Winner" icon for your Blog, a special
coffee mug, and your name and blog URL on our site and in a press release.

Good luck --

June R. Holaday

Marketing Project Manager

MarketingSherpa, Inc.


Irene Done said...

Wow. Just wow. I'm really honored just to be included on the list. Thanks!