You know, you can't drive five miles anywhere in Dallas without passing a doctor's office that calls itself a Sports Medicine Clinic. Or Sports Medicine Center. Or Center for Sports Medicine. Is this some kinda medical marketing schtick? If it's called "Sports Medicine," are aging but vain baby boomers more amenable to knee-replacement surgery? I think they are! After all, at a Sports Medicine Center, what used to be a sign of old age can be conveniently termed a sports injury and flatteringly blamed on a lifetime of self-challenge and discipline. And wah-lah, you've sold an expensive procedure.
Is "flatteringly" a word?