Tuesday, May 17, 2005

Dodgy behavior from North Texas Ford dealers

From the FrontBurner: "Last week, Channel 8 aired an investigative report about 'sudden acceleration' in Ford Explorers....the investigation so angered local and regional Ford dealers that they pulled $2.8 million in advertising from Channel 8 for the rest of the year. Shame, shame, shame on you, Ford dealers."

Well advertisers have that right and it must be fun to kick Belo while they're down. The downside is that such a move seems mean and a bit evasive -- not qualities you want in a car dealer. That, and now they're totally absent on a popular ABC affiliate.

But shame on Channel 8 for pulling the story from their site. Isn't that the journalistic equivalent of rolling back the odometer?

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