The makers of Jack Daniel's just reported a nice and healthy quarterly profit. But not everyone feels like toasting their success. At least, not at Miller or Anheuser-Busch. All that whiskey drinkin' is starting to cut into their profits. Worse: beer is just not sexy.
So now that liquor and wine consumption is catching up with beer, will spirits advertise even more on TV? And if they do, will they still bother with magazine ads? And are magazines at all nervous about that? Am I asking too many questions?