Occasionally I will use agency time to conduct personal business.
Friday, June 24, 2005
"Don't underestimate the power of the older consumer"
Apparently some people who buy stuff are older than the 18-34 demographic. I'm shocked too. But studios are discovering that, thanks to DVD sales among older consumers, a movie can earn twice its box office gross. Why are these people staying way from theaters yet buying the movies later? Some say it's the popularity of home entertainment systems. I thought of another good reason but the guy behind me kept talking and now I forget.